David Matthew Conrad

I started in this industry at a screen print factory in the mid-90s separating NASCAR designs on a Mac that was slower than today's graphing calculator.

From there I spent years developing creative for motorsports entertainment and hospitality — working with brands like Coca-Cola, Pepsi, Gatorade and Sprint. Then I built and ran my own creative agency. Then enterprise marketing at MetLife, TIAA and Charles Schwab.

Thirty years of creative and marketing work. I know what this craft costs and what it's worth.

This channel is where I test what AI is actually changing about creative and marketing work. What's worth your time. What's hype. Honest takes from someone who has been doing this long enough to know the difference.